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CLIENT
Senior Capstone Project

ROLE
Ideation, Visual Design, UI/UX,
Exhibition Design

TIME
Spring 2019

The Reef is an exhibit that was showcased at Imagine RIT on April 27th, 2019.
The team set out to educate audiences of all ages on today's major plastic problem,
and encourage younger generations through social media and technology
to become future environmental citizens.

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TheProblem

01

THE 

PROBLEM

 Coral reefs occupy less than one percent of the ocean floor, but are home to more than twenty-five percent of marine life.

11.1 billion pieces of plastic are currently entangled on coral reefs. Over the last five years, plastic pollution in coral reefs has increased from 4% to 89%. 

02

THE 

SOLUTION

Our team created an immersive underwater environment using interactive projections and AR technology. Visitors interacted with virtual fish and learned how to make an impact on plastic pollution. 

The main interaction consists of an underwater reef scene projected on to two large screens. Visitors were onboarded on to the game while the reef starts to get more polluted. Their mission was to clean the reef and bring it back to life by using their phones to reel in the trash.

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Aim target at the trash that is polluting the coral reef. 

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Lock in to the trash with your device to grab.

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Flick the device to collect and clean the reef.

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03

AUGMENTED

REALITY

For an additional experience, users interacted with AR fish that represent species of fish that are affected by the pollution of the reefs.

As a way to continue the moment of The Reef, visitors were able to take home the AR technology with them by downloading an IOS or Android app after their visit.

04

MARKETING

My main role was to be in charge of designing our brand marketing items - from our logo to t-shirts, to posters, to the layout of the exhibit itself.

For our takeaways I designed AR target image cards. It came with a link to download our app as with instructions on the back on how to use it. I also created two different sticker designs for people to take a little bit of the Reef home with them. 

To promote our exhibit, I designed a series of posters that were put up around campus and on our social media. The posters come together to create a large image of a beautiful coral reef that is slowly being polluted by trash.

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05

IMAGINE RIT

The Reef was showcased at Imagine RIT on April 27th 2019. Imagine RIT: Creativity and Innovation Festival is a campus-wide event that showcases the creative and innovative spirit of RIT students, faculty, and staff.

Visitors experience the breadth and depth of RIT through interactive presentations, hands-on demonstrations, exhibitions, and research projects set up throughout campus. Over 700 people visited our exhibit and helped clean The Reef.

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06

ENGAGEMENT

We wanted visitors to be engaged and immersed throughout their time in The Reef with a full experience. We paid close attention to detail when setting up our exhibit to make sure that visitors would feel like they were under water. Blue lighting, paper fish hanging from the ceiling and ambient music helped us achieve this.

We also included a photobooth experience where visitors could take pictures after saving the Reef.

In addition, I also designed a series of informational posters to educate people on the problems of plastic pollution and how they can make a difference with small changes.

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07

THE TEAM

We are a team of seven designers and developers from New Media Design and Interactive Development programs at RIT collaborating on The Reef.

(From left to right) Bridgette, Dhensel, Devika and Madison. Kegan, Kyle and Luke.

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