CLIENT
School Project
CLIENT : School Project
ROLE
Concept, Visual,
UI/UX, Motion
ROLE : Concept, Visual,UI/UX, Motion
TIME
Spring 2018
TIME :Spring 2018
Dogs are very versatile with each dog breed having distinct needs and requirements.
It is important for dog owners to know how to properly care for their pets by learning more about their specific breeds. Knowing more about dog breeds can help potential owners choose the perfect match for their lifestyles.
Dogs are very versatile with each dog breed having distinct needs and requirements.
It is important for dog owners to know how to properly care for their pets by learning more about their specific breeds. Knowing more about dog breeds can help potential owners choose the perfect match for their lifestyles.
01 Problem
01 Problem
There have been many cases where people adopt dogs and do not truly understand the needs and requirements to properly care for them, which often leads to abandonment.
Approximately 3.3 million dogs enter U.S. animal shelters nationwide every year and approximately 1.5 million shelter animals are euthanized
There have been many cases where people adopt dogs and do not truly understand the needs and requirements to properly care for them, which often leads to abandonment.
Approximately 3.3 million dogs enter U.S. animal shelters nationwide every year and approximately 1.5 million shelter animals are euthanized
02 Solution
02 Solution
An app that serves as a comprehensive guide on all the different breeds of dogs.
It would not only help dog owners better understand their pets and how to care for them, it could also help people find the breed that suits their lifestyles.
An app that serves as a comprehensive guide on all the different breeds of dogs.
It would not only help dog owners better understand their pets and how to care for them, it could also help people find the breed that suits their lifestyles.
03 Goals
03 Goals
Educate
Educate
Educate people about the vast variety of dog breeds and their specific needs
Educate people about the vast variety of dog breeds and their specific needs
Match
Match
Aid people in finding the perfect matches for homes based on their lifestyles.
Aid people in finding the perfect matches for homes based on their lifestyles.
Resource
Resource
Serve as a helpful resource where they can learn how to better care for and understand their dogs
Serve as a helpful resource where they can learn how to better care for and understand their dogs
04 Target Users
04 Target Users
Dog Owners
Dog Owners
Current dog owners could better understand their pets and learn how to care for them.
Current dog owners could better understand their pets and learn how to care for them.
Potential Owners
Potential Owners
Potential dog owners could find the perfect match for their lifestyles.
Potential dog owners could find the perfect match for their lifestyles.
Dog Lovers
Dog Lovers
People who are interested in learning more about dog breeds in general.
People who are interested in learning more about dog breeds in general.
05 Content Flow
05 Content Flow
06 Moodboard
06 Moodboard
The mood for the visual direction is playful, lighthearted, cute and fun. The bright and soft colors convey a sense of friendliness.
The mood for the visual direction is playful, lighthearted, cute and fun. The bright and soft colors convey a sense of friendliness.
07 Illustrations
07 Illustrations
I decided to go with an illustrative style rather than photographs for the visuals to reinforce the friendly and playful mood I was going for.
I decided to go with an illustrative style rather than photographs for the visuals to reinforce the friendly and playful mood I was going for.
I decided to go with an illustrative style rather than photographs for the visuals to reinforce the friendly and playful mood I was going for.
08 Features
08 Features
Breed Matcher
Breed Matcher
Users will be able to find the ideal dog breeds for them, based on a questionnaire where they can select their preferences.
Users will be able to find the ideal dog breeds for them, based on a questionnaire where they can select their preferences.
Directory
List of recognized dog breeds that can be arranged based on Name, Match, Breed Group or Size. Can be ordered in linear or list view.
List of recognized dog breeds that can be arranged based on Name, Match, Breed Group or Size. Can be ordered in linear or list view.
Information
Users will have access to extensive information on any dog breed of their selection.
Users will have access to extensive information on any dog breed of their selection.
09 Final Comps
09 Final Comps
